Strategic Planning to Determine Appropriate Funding Levels

The Problem

Most companies need to broaden their product or service offerings to grow and succeed. Sometimes it succeeds beyond expectations, and executive management must decide where company funds should be invested.

For this company:

• An adjunct product line had become very successful and developed into the significant portion of the company's business

• The question was whether it should be funded to support significant additional growth or be funded more modestly

• A strategic business plan was needed to make an objective funding decision

The Solution

Carolyn Picciotti led the business team to:

• Analyze all external components that could materially affect the business

• Assess internal strengths and weaknesses

• Explore various growth targets and associated funding requirements
  

• Document the results for executive decision-making

The Result

• This planning effort reflected input of all contributors to the product

• Allowed an informed, objective funding decision to be made by the company President

• Decisions and rationale were provided to the employees, so that there was a unified and enthusiastic focus of allocated resources to achieve the approved approach

Next Planning Process