Sales/Business Development Process Re-engineered

Mid-size Testing Company


The Problem

When growth and revenue targets of a company are not being reached, it is not always clear where the problems lie.

In this company, it seemed that the sales-to-delivery process in general was flawed, causing much frustration with both the Sales/Business Development staff and the Operations/Product Delivery staff.

The Solution

Carolyn Picciotti led the team of representatives from all functional areas to:

  • Evaluate the sales and product delivery process and identify points of weakness and failure
  • Identify significant improvements and reach buy-in, focusing on:
    • Communications about product capabilities
    • When to involve product delivery staff in the sales process
    • How to manage changes in scope between clients, sales and product delivery staff


The Result

  • Delivery timeframe for products was reduced, strengthening the company's reputation in the marketplace
  • Process improvements for the sales and product delivery staffs eliminated the counter-productive finger-pointing and set both areas up for success



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